Privacy Policy

1. Introduction

At Mercantive, Inc. ("Mercantive," "we," "us," or "our"), we are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services, including our website, mobile applications, and related services (collectively, the "Services"). We comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

2. Information We Collect

2.1. Personal Information

We collect information you provide directly to us when you register for an account, make a purchase, or interact with our Services. This may include:

Name

Email address

Payment information (e.g., credit card details)

Billing and shipping addresses

Contact preferences

2.2. Automatically Collected Information

When you use our Services, we automatically collect certain information about your device and usage, including:

IP address

Browser type and version

Device type and operating system

Pages viewed and links clicked

Dates and times of visits

Referring website addresses

2.3. User-Generated Content

If you submit content such as comments, reviews, or other materials, this content may be associated with your account and may be publicly accessible.

3. How We Use Your Information

We use your information for the following purposes:

• Service Provision: To create and manage your account, process transactions, deliver products, and provide customer support.

• Personalization: To tailor our Services to your preferences and enhance your user experience.

• Marketing Communications: To send you promotional materials and updates about our Services, with your consent. You can opt out at any time.

• Analytics and Improvements: To analyze usage, understand user behavior, and improve our platform and Services.

• Security and Fraud Prevention: To detect, prevent, and respond to security incidents and protect against malicious or illegal activities.

• Legal Compliance: To comply with legal obligations and respond to lawful requests from public authorities.

4. Legal Bases for Processing

We process your personal information based on the following legal grounds:

• Consent: When you have given us explicit consent for specific purposes.

• Contract Performance: When processing is necessary to fulfill a contract with you or to take steps at your request before entering into a contract.

• Legal Obligations: When processing is necessary to comply with a legal obligation.

• Legitimate Interests: For purposes necessary for our legitimate interests, such as improving our Services, provided your rights do not override these interests.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our platform, analyze usage, and provide personalized services. Cookies are small text files stored on your device that help us remember your preferences and improve your user experience. You can manage your cookie preferences through your browser settings, though disabling cookies may affect the functionality of our platform.

6. Your Rights

6.1. Access and Correction

You have the right to access the personal information we hold about you and request corrections if it is inaccurate or incomplete. You can do this through your account settings or by contacting us.

6.2. Deletion

You may request that we delete your personal information. We will comply unless we are legally required or permitted to retain it.

6.3. Data Portability

You have the right to request a copy of your personal information in a structured, commonly used, and machine-readable format.

6.4. Objection and Restriction

You may object to or request that we restrict processing your personal information under certain circumstances.

6.5. California Residents

If you are a California resident, you have additional rights under the CCPA:

• Right to Know: You can request details about the personal information we collect, use, and disclose.

• Right to Delete: You can request that we delete your personal information.

• Right to Opt-Out of Sale: We do not sell your personal information. If this changes, we will update this policy accordingly.

To exercise your rights, please contact us at [email protected]. Please include your name, contact information, and details of your request.

7. Exercising Your Rights

To exercise any of your rights, please contact us at [email protected]. We will respond in accordance with applicable laws.

8. Data Sharing and Disclosure

8.1. Third-Party Service Providers

We share your information with trusted third-party service providers who assist us with:

• Payment processing
• Data analysis
• Email delivery
• Hosting services
• Customer service
• Marketing efforts

These providers are obligated to protect your information and use it only for the services they perform for us.

8.2. Legal Obligations

We may disclose your information if required by law or in response to valid legal requests by public authorities.

8.3. Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the successor entity.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information, such as standard contractual clauses approved by relevant authorities.

10. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

11. Security Measures

We implement reasonable security measures to protect your information from unauthorized access, alteration, or disclosure. While we strive to protect your data, no method of transmission over the Internet is completely secure.

12. Data Breach Notification

In the event of a data breach that poses a risk to your rights, we will notify you and the appropriate authorities as required by law.

13. Children's Privacy

Our Services are not intended for individuals under 13 years of age. We do not knowingly collect personal information from children under 13.

14. Automated Decision-Making

We do not use automated decision-making processes that produce legal effects or similarly significant impacts on you.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page and updating the "Effective Date" below. Your continued use of our Services after changes become effective indicates your acceptance.

16. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us: support at mercantive.com